How We Made WordPress Faster than Static Site Generators (Case Study – Speeding up WPBeginner)

Like Tweet Pin it Share Share Email

On the 10th anniversary of WPBeginner, I shared that WPBeginner internet hosting infrastructure bought an enormous improve due to our webhosting associate, HostGator.

Shortly after, I began getting emails from readers asking me to share the small print on how we made WPBeginner load blazing quick.

Sure, WPBeginner load sooner than most static web site turbines and in some circumstances sooner than Google AMP websites too.

On this article, I offers you behind the scenes take a look at how we made WordPress sooner than static web site turbines and headless CMS platforms.

Speeding up WPBeginner - Behind the Scenes

Summarizing the server configurations of this complicated setup in only a few paragraph could be very robust, however I’ll strive my greatest.

We’re utilizing Apache for our net server software program as a result of the workforce is extra accustomed to it. I gained’t go into the NGINX vs Apache debate.

We’re utilizing PHP 7.2 together with PHP-FPM swimming pools, so we are able to deal with excessive a great deal of processes and requests. In case your internet hosting firm shouldn’t be utilizing PHP 7+, then you definitely’re lacking out on critical pace optimization.

We’re utilizing Opcode caching with a complicated cache hotter to make sure that no actual consumer ought to expertise an uncached pageview.

We’re additionally utilizing Object cache with memcache, so we are able to enhance the response time for uncached web page hits and different API response instances within the WordPress admin space for logged-in customers (our writers). Right here’s a community load tab of our “All Posts” display within the WordPress admin:

WPBeginner Post Edit Screen

To place in perspective, our admin space expertise is now 2X sooner than what we had beforehand.

For our database server, we switched from MySQL to MariaDB which is a clone of MySQL however sooner and higher. We additionally switched from HyperDB to LudicrousDB as a result of it helps us enhance our database replication, failover, and cargo balancing.

There’s additionally loads of different configurations that helps us with efficiency and scalability akin to HTTP/2 and HSTS for sooner connection + encryption, means to spin up further servers in new areas in case of datacenter outage, and many others.

I really feel like I’m not doing justice to the superb setup that the workforce has constructed, however please know that my core energy is advertising and marketing. Sure, I’m a blogger who writes about WordPress, however loads of the technical optimizations listed here are manner above my pay-grade.

They had been completed by tremendous good engineers in Endurance workforce together with David Collins (chief architect of Endurance / CTO of HostGator), Mike Hansen (core WordPress developer), and others whom I’ll thank within the credit part under.


Except for webhosting, the opposite areas that play a big function in your web site pace is your DNS supplier, your content material supply community (aka CDN), and your net utility firewall (WAF).

Whereas I’ve it listed as three separate issues, loads of corporations at the moment are providing these options in a bundled plan akin to Sucuri, Cloudflare, MaxCDN (StackPath), and many others.

Since I need to have most management and unfold the chance, I’m utilizing three separate corporations to deal with every half effectively.

WPBeginner DNS is powered by DNS Made Simple (identical firm as Constellix). They’re persistently ranked because the quickest DNS suppliers on this planet. The benefit of DNS Made Simple is that I can do world visitors path when a particular knowledge middle on my CDN or WAF isn’t working correctly to make sure most uptime.

Our CDN is powered by MaxCDN (StackPath). They mainly enable us to serve our static property (pictures, CSS recordsdata, and JavaScripts) from their giant community of servers the world over.

We’re utilizing Sucuri as our net utility firewall. Except for blocking assaults, additionally they act as one other layer of CDN, and their total efficiency is simply superb. I imagine they’ve the greatest WordPress firewall resolution available in the market.

When engaged on web site pace optimizations, shaving off each millisecond issues. That’s why utilizing these resolution suppliers mixed with our new webhosting infrastructure makes an enormous distinction.

For example, right here’s the waterfall breakdown of vs vs

Waterfall Breakdown of Requests on WPBeginner

Discover that WPBeginner’s DNS time, SSL time, Join time, and Wait time are all prime notch when in comparison with these different well-liked web sites. Every of those enhancements compound to ship one of the best outcomes.

Immediate.web page, Optimized Photos, and Different Finest Practices

One of many belongings you may need observed is the close to instantaneous load time once you browse WPBeginner posts and pages.

Except for all of the issues I discussed above, we’re additionally dishonest latency by utilizing a script referred to as instantaneous.web page which makes use of just-in-time preloading.

Principally earlier than a consumer clicks on a hyperlink, they must hover their mouse over that hyperlink. When a consumer has hovered for 65ms (very brief time frame), one out of two will truly click on on the hyperlink.

Immediate.web page script begins preloading that web page at this second, so when the consumer truly clicks the hyperlink loads of the heavy lifting is already completed. This makes the human mind perceives web site load time as practically instantaneous.

To allow Immediate.web page in your web site, you may merely set up and activate the Immediate Web page WordPress plugin.

Instant Page Script

This script is fairly neat. I extremely suggest trying out their web site and clicking on the “check your clicking pace” button to see the way it cheats the mind.

Whereas there are new picture codecs being developed akin to webp, we’re not utilizing them but. As an alternative we ask all of our writers to optimize every picture utilizing the TinyPNG instrument.

You too can automate the picture compression utilizing plugins like Optimole or EWWW Picture Optimizer.

Nonetheless, I personally want to have the workforce do that manually, so we’re not importing giant recordsdata on the server.

At the moment, we’re not doing any lazy loading for pictures, however I do plan so as to add it within the close to future now that Google has lazy loading help built-in to Chrome 76.

There’s additionally a ticket in WordPress core so as to add this characteristic on all websites (actually hoping that this occurs quickly), so I don’t have to jot down a customized plugin.

Reduce cross-domain HTTP requests

Relying on the WordPress plugins you utilize, some will add further CSS and JavaScript recordsdata on every web page load. These further HTTP requests can get uncontrolled you probably have loads of plugins in your web site.

For extra particulars, see how WordPress plugins can have an effect on your web site load time.

Now earlier than you leap to the fallacious conclusion that too many WordPress plugins are unhealthy, I need to let that there are 62 lively plugins working on the WPBeginner web site.

What you have to do is mix CSS and JavaScript recordsdata the place doable to cut back HTTP requests. Some WordPress caching plugins like WP Rocket can do that routinely with their minification characteristic.

You too can observe the directions in this text to do it manually which is what our workforce at WPBeginner has completed.

Except for HTTP requests that plugins and themes add, you additionally need to be conscious of different third-party scripts that you simply add in your web site as a result of every script will impression your web site pace.

For instance, in case you are working loads of promoting scripts or retargeting scripts, then they may decelerate your web site. It’s possible you’ll need to use a instrument like Google Tag Supervisor to conditionally load scripts solely after they’re wanted.

Should you’re an ad-supported web site like TechCrunch or TheNextWeb, then there’s little or no you are able to do about this since eradicating adverts isn’t an possibility.

Fortunately, WPBeginner doesn’t depend on third-party advert scripts to earn cash. Need to see how WPBeginner makes cash? See my weblog put up on WPBeginner earnings.

Classes Discovered (to this point) + My Closing Ideas

This can be a model new internet hosting infrastructure, and I’m positive there are tons of classes I can be studying additional time.

Up to now I really like the pace enhancements as a result of it has helped us enhance our search engine optimization rankings, and our admin space is way sooner.

With the brand new multi-server setup, we launched a brand new deployment workflow to convey WPBeginner as much as par with the remainder of Superior Motive product websites.

What this implies is that we now have correct model controlling built-in, and there are measures put in place to cease me from being reckless (i.e including plugins with out correct testing, updating plugins from the dashboard with out testing, and many others).

These adjustments additionally set the trail for me to lastly step out of growth and hand over the reigns of WPBeginner web site to our dev workforce.

I’ve been resisting this for years, however I believe the time is coming, and I simply want to simply accept it.

The brand new setup doesn’t have cPanel or WHM, so this makes me virtually ineffective anyhow since I’m not very fluent with command line anymore.

Up to now we have now learnt two massive classes:

First, updating WordPress isn’t as straight ahead attributable to server sync / replication. After we upgraded my private weblog ( to WordPress 5.2, the replace recordsdata didn’t sync correctly on one of many net nodes, and debugging took for much longer than anticipated. We’re engaged on constructing a greater construct / testing course of for this.

Second, we have to have higher communication throughout groups as a result of we had a minor disaster with load balancer misconfigurations which resulted in some downtime. To make it worst, I used to be on a transatlantic flight on Turkish Airways, and the WiFi wasn’t working.

Fortunately every little thing bought sorted due to the fast response time by the internet hosting workforce, however this helped us create a number of new Commonplace Working Procedures (SOPs) to raised deal with the incident sooner or later.

Total I’m very pleased with the setup, and I do know that a few of the caching configurations / optimizations that had been made for WPBeginner will grow to be an ordinary a part of HostGator Cloud and Bluehost WordPress internet hosting plans.

I believe this could go with out saying that if you happen to’re simply beginning an internet site, weblog, or an on-line retailer, then you definitely DO NOT want this refined enterprise setup.

I at all times suggest that you simply begin small with HostGator shared or Bluehost shared plans like I did, after which improve your internet hosting infrastructure as what you are promoting grows.

You’ll be able to apply loads of the optimizations that I shared above in your present WordPress internet hosting plans.

For instance, Bluehost normal plan already comes with a built-in caching plugin that you should use, and so they supply PHP 7 by default as nicely.

You’ll be able to mix that with a CDN + WAF like Sucuri to considerably pace up your web site.

Now in case you are a mid-market / enterprise firm who needs the same internet hosting setup, then please attain out to me through our contact type. I may also help level you in the precise path.

Particular Thanks + Credit

Thank you HostGator and Bluehost

Whereas within the article above, I’ve given tons of shout out to HostGator and Bluehost manufacturers, I need to take a second to acknowledge and recognize the person those who labored behind the scenes to make it occur.

First, I need to say thanks to the Endurance management workforce Suhaib, Mitch, John Orlando, Mike Lillie, and Brady Nord for agreeing to assist me with the problem.

I additionally need to thank Mike Hansen, David Collins, Rick Radinger, Chris Miles, David Ryan, Jesse Cook dinner, David Foster, Micah Wooden, William Earnhardt, Robin Mendieta, Rod Johnson, Alfred Najem, and others within the knowledge middle workforce for truly doing the exhausting work and making it occur.

I need to give a particular shout out to Steven Job (founding father of DNSMadeEasy) for shortly answering my questions and serving to me higher perceive some settings. Additionally need to give a shout out to Tony Perez and Daniel Cid at Sucuri for at all times having my again.

Final however not least, I need to give particular recognition to Chris Christoff. He’s the co-founder of MonsterInsights, and he was form sufficient to assist me with loads of the testing and deployment.

I actually hope that you simply discovered this behind the scenes case research about WPBeginner internet hosting infrastructure to be useful. You may additionally need to see our final information on how you can pace up WordPress which is far more newbie pleasant.

Bonus: Listed here are the greatest WordPress plugins and instruments that I like to recommend for all WordPress websites.

Should you appreciated this text, then please subscribe to our YouTube Channel for WordPress video tutorials. You too can discover us on Twitter and Fb.

Comments (0)

Leave a Reply

Your email address will not be published. Required fields are marked *